POLITICS '96: THE PEOPLE BEHIND THE CANDIDATES' ADVERTISING; THE AD PEOPLE FOR THE MAJOR REPUBLICAN PRESIDENTIAL CANDIDATES CARRY VARYING DEGREES OF POLITICAL AD EXPERIENCE. HERE ARE THE EXECUTIVES BEHIND THE CANDIDATES:

Published on .

Paul Sanderson

Agency: Our Town Films, New York

Candidate: Steve Forbes

A producer who had done documentary and archival work for Forbes magazine, Mr. Sanderson was tapped by Steve Forbes' campaign-despite Mr. Sanderson's inexperience in the realm of political advertising.

Before this election, Mr. Sanderson, 39, had never done a political ad. Now, he produces all Forbes ads, including TV and radio, and writes many, with Mr. Forbes playing a hands-on role.

The relatively small size of the Forbes campaign team and its quick turnaround time on opponents have surprised some rivals.

In this article:
Most Popular