Agency: Our Town Films, New York
Candidate: Steve Forbes
A producer who had done documentary and archival work for Forbes magazine, Mr. Sanderson was tapped by Steve Forbes' campaign-despite Mr. Sanderson's inexperience in the realm of political advertising.
Before this election, Mr. Sanderson, 39, had never done a political ad. Now, he produces all Forbes ads, including TV and radio, and writes many, with Mr. Forbes playing a hands-on role.
The relatively small size of the Forbes campaign team and its quick turnaround time on opponents have surprised some rivals.