POLITICS '96: THE PEOPLE BEHIND THE CANDIDATES' ADVERTISING; THE AD PEOPLE FOR THE MAJOR REPUBLICAN PRESIDENTIAL CANDIDATES CARRY VARYING DEGREES OF POLITICAL AD EXPERIENCE. HERE ARE THE EXECUTIVES BEHIND THE CANDIDATES:

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Mike Murphy

Agency: Murphy, Pintak & Gautier, McLean, Va.

Candidate: Lamar Alexander

Mr. Murphy, 33, also has a long history of doing campaign advertising. He was another adman in President Bush's 1992 campaign, and he worked with Mr. Castellanos from 1983 until 1989.

Now, his role in Gov. Alexander's campaign is not only as an adman but also as chief strategist.

The union between Mr. Murphy, 33, and Gov. Alexander started two years ago. "He called me. I had met him in the 1987 Bush campaign. I felt it was the best thing I could do," Mr. Murphy said last year in describing the meeting.

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