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POLITICS '96: THE PEOPLE BEHIND THE CANDIDATES' ADVERTISING;THE AD PEOPLE FOR THE MAJOR REPUBLICAN PRESIDENTIAL CANDIDATES CARRY VARYING DEGREES OF POLITICAL AD EXPERIENCE. HERE ARE THE EXECUTIVES BEHIND THE CANDIDATES:

By Published on .

Jay Townsend

Agency: Townsend Group, Cornwall-on-Hudson, N.Y.

Candidate: Pat Buchanan

Mr. Townsend, 41, has done ads for political candidates since the early 1980s, including Mr. Buchanan's direct mail in New Hampshire two years ago. Now, he's handling all creative for the campaign.

WTS Media, Upper Marlboro, Md., handles media buying.

"We began talking last November, and there has always been a chemistry between us," he said. "Pat is a professional communications person and a good wordsmith. When I write it, I take it up with Pat."

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