POLITICS '96: THE PEOPLE BEHIND THE CANDIDATES' ADVERTISING

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Stuart Stevens

Agency: Stuart Stevens Group, Arlington, Va., and New York

Candidate: Bob Dole

,12.7,W hile not quite as experienced as Messrs. Murphy and Castellanos, Mr. Stevens, 42, has worked on campaign advertising since 1978 and has had his own company since 1990.

Although Mr. Stevens hasn't done a presidential run before, the Dole campaign chose him after interviewing several political ad shops. "We really wanted to do it," he said.

Politics, however, has not been his only vocation. Mr. Stevens has penned scripts for "Northern Exposure" and "I'll Fly Away" and also written travel books.

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