POLITICS '96: THE PEOPLE BEHIND THE CANDIDATES' ADVERTISING

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Alex Castellanos

Agency: National Media Corp., Alexandria, Va.

Candidate: Phil Gramm

,12.7,M r. Castellanos, 41, a veteran political ad executive and a key adman in George Bush's re-election try in 1992, has worked for Sens. Dole and Gramm. But this year he's backing the Gramm campaign.

National Media was created in part by former GOP media guru Roger Ailes.

"I have a lot of respect for Bob Dole, but I'm a conservative, a Reagan conservative, and so is Phil Gramm. It's kind of a place where Reagan conservatives have to be," Mr. Castellanos said last year in explaining his decision.

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