John Sherman, David Politis and Doug Lambert have set up shop as Sherman/Politis/Lambert, 5 Triad Center, Suite 690, 84180. Phone: (801) 364-4649.
Mr. Sherman, 39, is VP-creative director. He most recently worked with Mr. Lambert, 40, who shares the VP-creative director title, at boutique agency Asylum Creative, where both were principals.
Mr. Politis, 38, president, had had the same post at Politis & Associates.
All three worked together at Dahlin Smith White in 1987.
The new shop's first clients are Health Care Consulting and RMi, a rehabilitation services provider.