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Poll tests 'Monica' ad waters

Published on .

Agency Eisner & Associates, Baltimore, said 68% of 1,000 adults responding to a poll said advertisers "under no circumstances" should use White House scandal figure Monica Lewinsky in advertising. Twenty-two percent said it would depend on the product, but 42% said they would be less likely to buy a product she endorsed. Asked which products she might be most likely to endorse, 31% said legal services, 24% mentioned haircare products and 23% said clothing.

Copyright August 1998, Crain Communications Inc.

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