Pontiac kicks off the push for its 1999 Grand Prix car Jan. 31 during the Super Bowl postgame show. The Pontiac brand of General Motors Corp., Detroit, marks its third consecutive year as name sponsor of the show. D'Arcy Masius Benton & Bowles, Troy, Mich., created two new, whimsical 30-second spots, continuing the "Wider is better" theme. Pontiac will spend $45 million this year on Grand Prix, its second-best-selling model behind Grand Am.
Copyright January 1999, Crain Communications Inc.