×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Pontiac hails awards

Published on .

Pontiac-GMC will start a marketing campaign Friday, Nov. 15, tied to winning four awards in the J.D. Power & Associates APEAL (Automotive Performance, Execution & Layout) study in September. The winners are the Pontiac Sunfire, Grand Am and Bonneville and the GMC Yukon. Bob Kraut, Pontiac-GMC advertising manager, said ads will begin this week and will use the J.D. Power emblem. The division also will use the awards to create floor traffic for dealers. D'Arcy Masius Benton & Bowles, Detroit, is the Pontiac agency.

Copyright November 1996, Crain Communications Inc.

Most Popular
In this article: