×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Pontiac's Heugh retires

Published on .

Bill Heugh, brand manager for the Pontiac Grand Prix, retires April 1 from General Motors Corp., Detroit. Mr. Heugh has been with Pontiac since graduating from Detroit's Wayne State University in 1962. He brought back the "Wider is better'' ad theme in 1997 ads. Grand Prix used the ad theme in the early '60s. GM sold 148,197 Grand Prixs last year. The model is the second best-selling Pontiac behind Grand Am. No word on Mr. Heugh's successor.

Copyright February 2000, Crain Communications Inc.

In this article:
Most Popular