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PONTIAC SUNFIRE RACES INTO VIEW

Published on .

A Pontiac Sunfire wins a Roman chariot race as part of an effort by the General Motors Corp. division to build an irreverent, youthful image for the model. D'Arcy Masius Benton & Bowles, Bloomfield Hills, Mich., created the commercial using original movie footage from the 1928 silent film "Ben-Hur," along with several new shots filmed with horses and chariots to better position the Sunfire in the race.
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