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Pontiac tells Super Bowl ad plans

Published on .

General Motors Corp.'s Pontiac brand bought two 30-second slots in NBC's Jan. 25 Super Bowl telecast for its Grand Prix and Firebird cars. Warner Bros. cartoon character Wile E. Coyote appears in the Grand Prix commercial driving the '98 model as he chases his cartoon nemesis, the Road Runner. D'Arcy Masius Benton & Bowles, Troy, Mich., handles.

Copyright January 1998, Crain Communications Inc.

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