POP STAR HELPS BALLY FITNESS CHAIN SHAPE UP

By Published on .

SAN FRANCISCO (AdAge.com) -- Bally Total Fitness this weekend breaks a new ad campaign and promotion featuring pop star Jessica Simpson.

The Columbia Records singer performs "A Little Bit Goes a Long Way" in a spot combining music video footage with individuals working out.

As part of the promotion, a CD with the song will be given out to new members signing on in October. Dentsu-owned Colby & Partners, Santa Monica, is the agency.

Spending was not disclosed, but the spots are slated run in major markets nationally.

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