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Corporate Sponsors Pony up Funds for Lance Bass Trip

By Published on .

BOSTON (AdAge.com) -- After his dismissal from Russia's Soyuz space shuttle team, pop star Lance Bass
Photo: AP
'Nsync singer Lance Bass checks out a simulated workstation as part of his Soyuz 5 training.
appears to be headed back into orbit now that corporate sponsors including RadioShack Corp. and possibly Pepsi-Cola Co. have come through with several million dollars in funding, according to people close to the situation.

Mr. Bass, who left Russia's Star City training center earlier this month when $20 million in financing for the space voyage wasn't paid by corporate sponsors, officially will be back in training Monday, one person close to the training said.

October launch date
Mr. Bass, who performs with the wildly successful pop act 'Nsync, will blast off into space in October as first scheduled, or in April.

Destiny Productions and the William Morris Agency, a

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talent agency, are handling Mr. Bass' trip. Destiny President David Krieff declined to comment; executives at William Morris couldn't immediately be reached.

Pepsi-Cola is said to be in discussions with Destiny and William Morris to put a consumer on future Soyuz missions as part of $35 million promotional packages.

NASA, a partner in the International Space Station where the space shuttles dock, said it was unaware of a change in Mr. Bass' status.

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