POP-TARTS PLAYS A NEW TUNE

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Kellogg Co. today breaks a network and spot TV campaign for Pop-Tarts Crunch, its latest cereal and the first extension for the 30-year-old toaster pastry line. In one of two 30-second spots created by Leo Burnett USA, Chicago, a guitar-jamming youth howls a song about the cereal, which comes in two flavors: Frosted Strawberry and Frosted Brown Sugar Cinnamon.
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