Poppe adds online ad exec

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Poppe Tyson, New York, named Preston Bealle director of online advertising; he had been president-CEO of Madison Ventures, a business he started to sell gourmet breads and cakes to stores and restaurants. Mr. Bealle will oversee online media placement and integrated advertising for Poppe clients. Prior to founding his own business, Mr. Bealle worked in advertising at J. Walter Thompson Co. and Dancer Fitzgerald Sample.

Copyright April 1997, Crain Communications Inc.

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