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Poppe to rev up Victory launch

Published on .

Poppe Tyson, Minneapolis, won the launch assignment for the first new American-made motorcycle in years, Polaris Industries' Victory. Minneapolis-based Polaris, already well-established as a snowmobile and personal watercraft marketer, plans a print-only launch campaign for next spring. Spending was not disclosed.

Copyright July 1997, Crain Communications Inc.

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