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Poppe Tyson launches software company

Published on .

Poppe Tyson has launched a new software company, called Neterra, for Web development and strategic marketing on the Web. The first products available are SiteSuite, a family of Web software tools for direct marketing and database-driven content management. Neterra, with headquarters in New York, will be run as an independent company financed by its parent, BJK&E.

Copyright September 1997, Crain Communications Inc.

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