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POPPE TYSON POSTPONES PLANNED PUBLIC OFFERING: SCI-FI CHANNEL PUTS SPOT ON THE GIST: 'ATLANTIC MONTHLY' QUITS AOL CONTENT DEAL: WORLD PAGES LINKS WITH 3M AD REP FIRM: D&B/LYCOS DIRECTORY LISTS COMPANIES ONLINE: PEOPLE MOVING: OTHER NEWS

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Poppe Tyson postponed its initial public offering indefinitely last week, citing "unfavorable market conditions." The unit of Bozell, Jacobs, Kenyon & Eckhardt, specializing in interactive and business marketing, had completed a road show for investors and had hoped to go public last week. However, the market for small-cap Internet marketing stocks has gone soft. In a short press release, Poppe said it believed current conditions "do not support a valuation which [we] believe is appropriate."

The postponement raises questions about another IPO in the offing, for TN Technologies Holding. Though it has registered for an IPO with the Securities & Exchange Commission, the agency is unlikely to try to start trading before 1997.

The Gist (http://www.gist.com), a site offering TV listings, signed the Sci-Fi Channel as the first advertiser for its video-enabled "TV Tune-in" sponsorships launching this week. Gist users looking for sci-fi programming can view 15-second spots showcasing Sci-Fi Channel offerings Price for the ads is between $30 and $50 per thousand impress-ions, said Gist CEO Jonathan Greenberg.

The Atlantic Monthly has pulled the plug on its year-old relationship with America Online. The magazine launched on AOL in October 1995, but as of Dec. 31 will be available only on the Web at http://www.theatlantic.com. The magazine brand is the first rolling snowball in what some say will become an avalanche of defections as the online service renegotiates content partner deals. A new flat-fee pricing model, which most of AOL's 7 million subscribers are expected to adopt, could decrease the amount of usage fees content providers can gain.

Web directory WorldPages and 3M Magazine Networks have formed a partnership to provide cross-promotional ad programs in magazines and on the WorldPages Web site (http://www.worldpages.com). 3M, which represents local advertising in Business Week, Time, Sports Illlustrated and other magazines, will sell integrated packages enabling businesses to place ad banners on local portions of the WorldPages site.

Dun & Bradstreet and Lycos are teaming to offer a search service called CompaniesOnline (http://www.companiesonline.com). The database combines Lycos' search capabilities with business-related data from D&B. A user can find a company's URL as well as data like company size, ownership, parent name and contact name. Lycos and D&B will sell ad space to listed companies.

Prodigy Services Corp. named Peter Glusker, 34, to the post of VP-local and international content, from director of business development. . . . WavePhore, a wireless data distribution company, tapped Sandy Goldman as VP of a new consumer division focusing on "push" technologies on the Internet. Mr. Goldman was formerly senior VP with online grocery company Shoppers Express.

Tribune Co. invested $2 million for a minority stake in Mercury Mail, a Denver-based company that uses e-mail to deliver news, weather, stocks, sports and entertainment information. . . . WinStar New Media, a Web rep firm, added clients including N2K Entertainment, WebGenesis' The Globe, StarChefs and Counsel Connect.

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