As the elder statesman of the new goliaths, it's fitting that Fergus O'Daly is the only one with a full set of ad agency credentials--he was an art director before either of his counterparts were out of diapers.
|Display:||Dapper dresser, with a joke or tale for every occasion.|
|Drive:||Irish-style "never say die" workaholic.|
|Power:||Uses a souped-up Dell computer while on the wait list for a Techra notebook from client Toshiba.|
|Performance:||Effervesent. "Dr. O'Daly" also counsels staff on relationship problems.|
|Networking:||Controls far-flung agency offices on East and West coasts through videoconferencing.|
|Specs:||Started at age 17 as agency art director; joined Poppe Tyson in 1988.|
Copyright March 1997, Crain Communications Inc.