POPPED POPCORN (CHART)

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Rank Dollar sales to date Market share

'94 '93 Brand 1994 % chg 1994 1993

1 1 Smartfood $21.4 -7.6 16.4 15.8

2 3 private label 14.1 9.1 10.8 8.8

3 2 Wise 11.4 -13.5 8.8 9.0

4 5 Chester's 10.4 30.2 7.9 5.4

5 6 Cape Cod 7.0 -10.2 5.4 5.3

6 4 Boston Popcorn Co. 6.9 -19.4 5.3 5.8

7 7 Vic's 6.2 -15.6 4.8 5.1

8 9 Bachman 3.6 -7.7 2.8 2.7

9 12 Houston Foods 3.1 19.5 2.4 1.8

10 14 Jays O-Ke-Doke 2.8 24.2 2.1 1.5

Total popped popcorn 130.3 -11.0 100.0 100.0

Dollars are in millions for 52 weeks ended April 9, 1994

Despite the great ambitions of Frito-Lay's Smartfood and Anheuser-Busch's Eagle Snacks unit's Cape Cod, consumer interest is flagging in ready-to-eat, bagged popcorn. Bad news for brands: sales of private-label popcorns increased sales and share dramatically.

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