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PORK PRODUCER TO STEP UP CAMPAIGN

Published on .

(Aug. 27, 2001) -- Smithfield Foods, the largest U.S. pork producer, plans to bump up the growth of its branded meat products through increased marketing and acquisitions.

In order to compete with the merger of poultry marketer Tyson Foods with beef and pork processor IBP, Smithfield plans to spend between $20 million and $40 million against a marketing campaign set to begin in early spring 2002, according to Credit Suisse First Boston analyst David Nelson.

Copyright August 2001, Crain Communications Inc.

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