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Pork producers vote down campaign

Published on .

The "other white meat" ad campaign for pork producers appeared at an end Thursday after Secretary of Agriculture Dan Glickman announced that a vote by pork producers had determined there wasn't sufficient support for continuing the checkoff that funded the ad campaign and other marketing efforts.

The checkoff, in which 45 cents per $100 of every hog sold in America, had financed a $43 million marketing effort, with roughly $10 million a year being the ad campaign from Bozell, Chicago. Mr. Glickman said 14,396 hog farmers voted to continue the program, but 15,951 voted against it.

For more details, see full story.

Copyright January 2001, Crain Communications Inc.

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