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Porsche drives onto Web

Published on .

Porsche Cars North America became the latest automaker to open a site on the World Wide Web, but says its priority is to explore the "mystique of the marque, rather than simply to sell the automobiles." The site offers four sections: Passion of People, Passion of Porsche, Passion of Driving and Passion of Creating, covering its cars, its people, racing and company history. The Designory, Long Beach, Calif., developed the site.

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