Porsche hears pitches sans marketing chief

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Porsche Cars North America is looking for a new marketing chief as it prepares to hear presentations next week from five agencies vying for its $10 million account.

Joel Ewanick quietly left more than a month ago as general manager of marketing for Porsche, a position he had held for seven years. Porsche hired an executive search company to fill the position, but Robert Carlson, general manager of public relations at the company, said the post won't be filled in time for the agency pitches.

The review panel hearing the Feb. 9 and 10 presentations will be composed of from seven to nine executives, including a Porsche dealer plus staff from Porsche AG, the auto importer's German parent.

Vying for the account are Carmichael Lynch, Minneapolis; Richards Group, Dallas; Leagas Delaney, San Francisco; WestWayne, Atlanta; and Kowloon Wholesale Seafood Co., Santa Monica, Calif. A decision could come by the end of next week.

Goodby, Silverstein & Partners, San Francisco, which had the account for five years, isn't participating in the review.

In November, the finalists were given a strategic assignment how to launch the marque's first sport-utility vehicle. The German importer didn't ask for creative.

Mr. Ewanick joined yacht-maker Palmer Johnson as VP-marketing and sales, a new post.

Copyright January 1999, Crain Communications Inc.

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