PORSCHE TO INCREASE AD SPENDING

Bulk of $25 Million to Be Put Behind Cayenne SUV

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NEW YORK (AdAge.com) -- Porsche Cars North America plans to increase ad spending by two-thirds this year to an estimated $25 million, Ad Age sibling Automotive News reports.

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budget will be spent to build awareness for the auto marketer's first sport utility, the Cayenne, due this fall.

Porsche is late to the luxury SUV segment and will mainly compete with BMW of North America and Mercedes-Benz USA. Porsche expects to sell 25,000 of its German-made SUVs annually, with roughly 70% exported, the automaker had said.

North America is Porsche's biggest global market, accounting for nearly half its car sales.

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