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(June 19, 2001) PARIS -- German automaker Porsche has launched an agency review for its undisclosed French advertising budget.

Four Paris-based agencies are taking part in the competition: incumbent creative hot shop Alternative; independents Dufresne & Corrigan and Opera; and Omnicom Group-owned Proximity BBDO.

Porsche sold about 1,000 vehicles in France during 2000, with advertising divided between print ads in upper-end publications read by targeted clientele and direct marketing operations aimed at current and potential Porsche owners.

The competition is slated for conclusion during summer, with the first communication from the new agency likely to come during the autumn, according to sources at the German carmaker's French offices. -- Lawrence J. Speer

Copyright June 2001, Crain Communications Inc.

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