×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Post begins cereal campaign

Published on .

Kraft Inc.'s Post unit later this month breaks a regional TV campaign on the West Coast to support its Cranberry Almond Crunch test cereal. Created by Grey Advertising, New York, the spot continues Post's national "Breakfast made right" theme, showing proud Post employees from the plant that makes the product, according to Post President Mark Leckie.

Most Popular
In this article: