Two actual Post employees go on a road trip to gauge just where new Post Snack-Abouts, snack-size bags of cereal, is best eaten. In a tongue-in-cheek commercial that Ogilvy & Mather
, New York, created for Kraft Foods, the employees determine Snack-Abouts is good in school, but not-as a fully clothed employee finds out-in the pool. The theme is "Good. Going." With the launch, Post is hoping to compete with chips, snack bars and other on-the-go munchies.