Netcentives' e-mail marketing service division Post Communications launched new online direct marketing initiatives for four clients. The San Francisco-based company will help online wine merchant WineShopper.com generate sales by analyzing and segmenting its customer database to allow the e-tailer to customize e-mail messages and incentives based on individual's tastes. Post also launched a new service for existing partner AudioBase, Sausalito, Calif., whose new monthly online audio-enabled newsletter allows it to demonstrate its audio capabilities. In addition, Post developed an e-mail marketing program for ReplayTV, Mountain View, designed to educated potential customers, and a program for eSCORE.com, San Francisco, an online provider of customized educational content and services.
Copyright July 2000, Crain Communications Inc.