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New post for Lexus marketing chief

Published on .

The top marketing post at Toyota Motor Sales USA's Lexus Division, Torrance, Calif., is open following a restructuring. In the changes, Lexus Division Corporate Marketing Manager Steven Sturm was promoted to VP-new era business, a long-range strategy unit in a newly created Toyota Motor Sales USA planning and development group. A sucessor to Mr. Sturm as head of Lexus marketing was not immediately named. Toyota Motor Sales also said Toyota Division Corporate Marketing Manager David Pelliccioni was promoted to VP-marketing, a new title at the auto marketer. Mr. Sturm now reports to Senior VP J. Davis Illingworth. Mr. Pelliccioni reports to Toyota Division Group VP-General Manager Donald Esmond.

Copyright March 1998, Crain Communications Inc.

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