The U.S. Postal Service Board of Governors made it official Dec. 5, voting to raise postal rates Jan. 7, largely as approved last month by the Postal Rate Commission. Postal officials said they would work with mailers to assure that the tight 30-day notice of the rate change won't affect mail. The Board of Governors rejected four small recommendations of the rate commission, including one that would have created a special rate for stamps printed from special computer programs. The increases, as reported earlier (Ad Age
, Nov. 20), would raise rates for most magazines 9.9 percent with a lesser 7.2 percent for nonprofit titles. Direct marketers get hit with an 8.8 percent increase for standard mail, with rates for catalogs rising from 4.6 percent to 9.1 percent. In the biggest increase, bound printed matter rates will rise as much as 17.6 percent, though the exact increase will depend on individual situations.
Copyright December 2000, Crain Communications Inc.