Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Postal Service ads target e-commerce

Published on .

The U.S. Postal Service is aiming its Priority Mail ads at a new target: growing e-commerce package volume. An eight-week $10 million to $15 million campaign breaking next week from Foote, Cone & Belding, New York, including print and 15-second network TV spots, pictures consumers who have bought products from major Web sites. The ads then note they got the products through Priority Mail. In one spot, picturing a child playing with a toy, a line says "bought from Amazon.com" and "sent

Copyright August 1999, Crain Communications Inc.

Most Popular
In this article: