Postal Service ads target e-commerce

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The U.S. Postal Service is aiming its Priority Mail ads at a new target: growing e-commerce package volume. An eight-week $10 million to $15 million campaign breaking next week from Foote, Cone & Belding, New York, including print and 15-second network TV spots, pictures consumers who have bought products from major Web sites. The ads then note they got the products through Priority Mail. In one spot, picturing a child playing with a toy, a line says "bought from Amazon.com" and "sent

Copyright August 1999, Crain Communications Inc.

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