Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Postal Service snags 'Grinch' tie-in

Published on .

The U.S. Postal Service will participate in its biggest entertainment promotion ever, by tying into Universal Pictures' holiday release, "Dr. Seuss' How the Grinch Stole Christmas." The Postal Service will spend $15 million to $20 million advertising the movie, according to industry executives. Holiday gifts and other exclusive "Grinch"-related products will be part of the promotion.

Copyright July 2000, Crain Communications Inc.

Most Popular
In this article: