The U.S. Postal Service will participate in its biggest entertainment promotion ever, by tying into Universal Pictures' holiday release, "Dr. Seuss' How the Grinch Stole Christmas." The Postal Service will spend $15 million to $20 million advertising the movie, according to industry executives. Holiday gifts and other exclusive "Grinch"-related products will be part of the promotion.
Copyright July 2000, Crain Communications Inc.