Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Pottery Barn readies print ads

Published on .

Pottery Barn readies print ads: Williams-Sonoma's Pottery Barn division, San Francisco, this month breaks its first print campaign. Four consecutive right-hand pages feature almost all black background with products from the store's fall collection highlighted. The campaign, developed in-house, will run in more than a half-dozen magazines. The company plans to make an aggressive move into online retailing later this year and early next year. Williams-Sonoma executives this summer told Wall Street analysts they plan to refine their brands according to a good-better-best brand strategy similar to The Gap with its Old Navy, Gap and Banana Republic lines.

Copyright August 1999, Crain Communications Inc.

Most Popular
In this article: