POWER 50: ABBY KOHNSTAMM: (TECHNOLOGY)

Published on .

Abby Kohnstamm

IBM Corp.

Title: VP-corporate marketing

Budget: $700 million worldwide

Agency: Ogilvy & Mather Worldwide

Power play: Retooled perception of Big Blue from dog to top dog through smart advertising, smart media strategy and smart thinking.

Years on list: Three.

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