POWER 50: ANDREW WITTY: PHARMACEUTICALS

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Andrew Witty

Glaxo Wellcome

Title: VP-general manager, marketing

U.S. budget: $137 million

Agencies: Grey Advertising, KPR, Klemnter Advertising, FCB Healthcare, Harrison & Star, Bozell Wellness Worldwide, Media Edge

Power play: Glaxo is the No. 1 ad spender in direct-to-consumer prescription drug advertising, leading the industry's charge into that marketing arena.

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