×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

POWER 50: AUGUST BUSCH IV: BEVERAGES

Published on .

August Busch IV

Anheuser-Busch Cos.

Title: VP-marketing

U.S.budget: $283 million

Agencies: DDB Needham Worldwide; Goodby, Silverstein & Partners; Open Minds

Power play: As marketing chief and heir-apparent of the country's largest brewer, Mr. Busch's decisions drive the U.S. beer market. After specialty brewers challenged its beers' quality, A-B fought back with campaigns that emphasize its products' freshness and heritage.

In this article:
Most Popular