POWER 50: AUGUST BUSCH IV: BEVERAGES

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August Busch IV

Anheuser-Busch Cos.

Title: VP-marketing

U.S.budget: $283 million

Agencies: DDB Needham Worldwide; Goodby, Silverstein & Partners; Open Minds

Power play: As marketing chief and heir-apparent of the country's largest brewer, Mr. Busch's decisions drive the U.S. beer market. After specialty brewers challenged its beers' quality, A-B fought back with campaigns that emphasize its products' freshness and heritage.

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