POWER 50: BILL MORGAN: TELECOMMUNICATIONS

Published on .

Bill Morgan

SBC Communications

Title: VP-brand management & advertising

U.S. budget: $107.3 million

Agencies: Goodby, Silverstein & Partners; D'Arcy Masius Benton & Bowles, GSD&M

Power play: SBC bought Pacific Telesis last year-merging the two largest states' territories under one umbrella-and now Mr. Morgan has his hands full of brands-Southwestern Bell, Pac Bell, Nevada Bell and Cellular One. Supposed merger talks with AT&T fell through, but SBC seems to have shaken it off.

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