POWER 50: BOB HARPER: ENTERTAINMENT & MEDIA

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Bob Harper

Twentieth Century Fox Film Corp.

Title: President-marketing

U.S. budget: $183 million

Agency: J. Walter Thompson USA

Power play: Under Mr. Harper's tutelage, Fox's 1996 megahit "Independence Day" has become Marketing 101 for Hollywood event films. He's now trying to advance rival Disney's hit formula for Fox animated features starting with "Anastasia," due this fall.

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