POWER 50: BRAD BALL: (FAST FOOD)

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Brad Ball

McDonald's Corp.

Title: Senior VP-marketing

U.S. budget: $599.1 million

Agencies: DDB Needham Worldwide; Leo Burnett USA; also regional agencies

Power play: Mr. Ball conducted a major agency review to jump-start creative and put the focus on the brand.

Years on list: Two.

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