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POWER 50: BRIAN RUDER: FINANCIAL SERVICES

Published on .

Brian Ruder

Citicorp

Title: Senior VP-global marketing

Budget: $500-$800 million worldwide

Agencies: Y&R Advertising

Power play: While most U.S. banks still are struggling to create a national brand identity, led by the ex-H.J. Heinz Co. executive, Citibank is preparing to embark on its first global ad campaign following a massive account consolidation.

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