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Published on .

Brian Swette

Pepsi-Cola Co.

Title: Exec VP-chief marketing officer

Budget: $400 million-plus worldwide

Agencies: BBDO Worldwide; TL Partnership, Ogilvy & Mather Worldwide, Dentsu/ Young & Rubicam

Power play: Mr. Swette controls the second-largest budget in the beverage business and one of its most highly regarded creative platforms.

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