POWER 50: BRIAN SWETTE: BEVERAGES

Published on .

Most Popular
Brian Swette

Pepsi-Cola Co.

Title: Exec VP-chief marketing officer

Budget: $400 million-plus worldwide

Agencies: BBDO Worldwide; TL Partnership, Ogilvy & Mather Worldwide, Dentsu/ Young & Rubicam

Power play: Mr. Swette controls the second-largest budget in the beverage business and one of its most highly regarded creative platforms.

In this article: