Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Published on .

David Coltman

United Airlines

Title: Senior VP-marketing

U.S. budget: $72 million

Agencies: Fallon McElligott; Y&R Advertising

Power play: United took an unusual tack in its new campaign that confronts the downsides of flying, breaking free from the herd mentality. The carrier also broke ranks by implementing round-trip fare prices in sale ads.

Years on list: Two.

Most Popular
In this article: