POWER 50: DAVID COLTMAN: (AIRLINES)

Published on .

David Coltman

United Airlines

Title: Senior VP-marketing

U.S. budget: $72 million

Agencies: Fallon McElligott; Y&R Advertising

Power play: United took an unusual tack in its new campaign that confronts the downsides of flying, breaking free from the herd mentality. The carrier also broke ranks by implementing round-trip fare prices in sale ads.

Years on list: Two.

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