Compaq Computer Corp.
Title: VP-worldwide marketing & communications
Budget: $200 million worldwide
Agency: Ammirati Puris Lintas
Power play: Ex-IBMer came aboard in March. First year plan: Hired global agency. Hired global ad chief. Delivering global brand campaign. And doing so without pause, because Dell, IBM and Hewlett-Packard want to knock the No. 1 PC maker off its perch.
Years on list: One.