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POWER 50: DAVID MIDDLETON: (TECHNOLOGY)

Published on .

David Middleton

Compaq Computer Corp.

Title: VP-worldwide marketing & communications

Budget: $200 million worldwide

Agency: Ammirati Puris Lintas

Power play: Ex-IBMer came aboard in March. First year plan: Hired global agency. Hired global ad chief. Delivering global brand campaign. And doing so without pause, because Dell, IBM and Hewlett-Packard want to knock the No. 1 PC maker off its perch.

Years on list: One.

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