POWER 50: DAVID NOVAK (FAST FOOD)

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David Novak

Tricon Global Restaurants

Title: Chairman

U.S. budget: $513 million

Agencies: Y&R Advertising; BBDO Worldwide; TBWA Chiat/Day

Power play: Longtime Pepsi marketing veteran, he presides over the new $10 billion PepsiCo spinoff with three of biggest global fast-food brands.

Years on list: One.

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