POWER 50: DENIS BEAUSEJOUR: PACKAGE GOODS

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Denis Beausejour

Procter & Gamble Co.

Title: VP-advertising

U.S. budget: $1.52 billion

Agencies: D'Arcy Masius Benton & Bowles, Saatchi & Saatchi Advertising, Leo Burnett Co., Lotas Minard Patton McIver, Jordan McGrath Case & Taylor, Wells BDDP, N.W. Ayer & Partners, Euro RSCG

Power play: At the marketing helm of the nation's No. 1 advertiser, Mr. Beausejour controls a formidable budget and a large roster of shops. Among his more pressing priorities are raising the bar on creative and eking out marketing efficiencies through P&G's "Marketing Breakthrough 2000," an initiative to reduce the revenue spent on marketing to 20% of sales within the next three years.

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