Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Published on .

Denis Beausejour

Procter & Gamble Co.

Title: VP-advertising

U.S. budget: $1.52 billion

Agencies: D'Arcy Masius Benton & Bowles, Saatchi & Saatchi Advertising, Leo Burnett Co., Lotas Minard Patton McIver, Jordan McGrath Case & Taylor, Wells BDDP, N.W. Ayer & Partners, Euro RSCG

Power play: At the marketing helm of the nation's No. 1 advertiser, Mr. Beausejour controls a formidable budget and a large roster of shops. Among his more pressing priorities are raising the bar on creative and eking out marketing efficiencies through P&G's "Marketing Breakthrough 2000," an initiative to reduce the revenue spent on marketing to 20% of sales within the next three years.

Most Popular
In this article: