Procter & Gamble Co.
U.S. budget: $1.52 billion
Power play: At the marketing helm of the nation's No. 1 advertiser, Mr. Beausejour controls a formidable budget and a large roster of shops. Among his more pressing priorities are raising the bar on creative and eking out marketing efficiencies through P&G's "Marketing Breakthrough 2000," an initiative to reduce the revenue spent on marketing to 20% of sales within the next three years.