POWER 50: DOUGLAS COX: PHARMACEUTICALS

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Douglas Cox

SmithKline Beecham

Title: VP-director of marketing services

U.S. budget: $252 million

Agencies: Grey Advertising, Ogilvy & Mather Worldwide, Jordan McGrath Case & Taylor

Power play: Under Mr. Cox, SmithKline is leading the highly competitive smoking cessation category with Nicorette and Nicoderm CQ. Its other big-spending brands include workhorses Tagamet, Oxy and Tums.

Years on list: Two.

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