POWER 50: FRANK BIFULCO JR.: BEVERAGES

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Frank Bifulco Jr.

Coca-Cola USA

Title: VP-marketing

U.S. budget: $337 million

Agencies: Edge Creative, Leo Burnett Co., McCann-Erickson Worldwide, Fallon McElligott, Fallon McElligott Berlin, Lowe & Partners/SMS, Wieden & Kennedy, Cliff Freeman & Partners, more than 20 others worldwide

Power play: Mr. Bifulco is charged with boosting sales of world's largest brand in a rapidly maturing U.S. market.

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