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Published on .

Geoffrey Frost


Title: Director-global advertising

U.S. budget: $191 million

Agencies: Wieden & Kennedy; McCann-Erickson Worldwide; Goodby Silverstein & Partners; J. Walter Thompson Co.

Power play: On Mr. Frost's watch, Nike has continued to set the standards for creativity in its industry, and has emerged as one of the most sought-after brand names in all of apparel. Now Frost & Co. must maintain the brand's vitality in varied product categories as its once juggernaut growth rate slows.

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